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‘Tesla for Boats’: Seattle startup Pure Watercraft launches quiet, convenient electric outboards

Andy Rebele — investor, entrepreneur, and avid boater — enjoys a venture. In 2011, Rebele founded Seattle-based totally pure Watercraft to convey electric vehicle improvements to the boating network, pitching it as the “Tesla for boats.” After 4 years of layout and development, pure Outboard, the organization’s flagship product, is available for pre-order starting these days. outboard motor covers

“This one (challenge) has challenges in each arena,” says Rebele. achieving future customers, engineering a product, and getting into a new marketplace are simply some of the hurdles. Rebele remains undaunted. “every one of these is intellectually interesting,” he said. “This is lots more of a challenge and an interesting manner than it might had been trying just to stamp out any other net component.”


The founder and former CEO of CityAuction, which offered to IAC/InterActive Corp for $54 million in 1999, noticed a unique opportunity whilst he found an absence of electrical engines to be had for boating.

inspired by way of trends in excessive-overall performance electric vehicles, Rebele based natural Watercraft to convey Tesla-like innovations to the water. The organisation has raised greater than $three million up to now, a majority of which has come from Rebele, and it’s presently within the manner of extra fundraising.

Rebele and a team of engineers set out to layout and increase a light-weight, green, and occasional-renovation electric outboard engine. The pure Watercraft crew included a in particular designed, compact motor, larger propeller, and passive cooling structures to maximize power and decrease weight.

just like Tesla, the pure Outboard makes use of engineered, thermally managed batteries. In every battery p.c., individual cells are surrounded through a lightweight wax and graphite casing that disperses warmth and affords a ten-12 months existence span. two battery packs deliver a variety of up to twenty-eight miles to a lightweight training launch travelling 9-thirteen mph.

Pricing hasn’t been finalized, but the natural Outboard is expected to start round $12,000 for a motor and one battery p.c..

Rebele’s revel in as a rower and rowing coach satisfied him to pursue an electric outboard. “I knew how tons it'd alternate a rowing train’s existence,” he explained.

natural Outboard gives out huge noise discount as compared to standard fuel outboards, assisting to prevent hearing loss and enhancing conversation on the water. After testing out natural Outboard, rowing packages at Harvard, Stanford and the college of Washington have pre-ordered structures.

GeekWire experienced a prototype of the pure Outboard during a recent demo on Lake Union in Seattle. We joined Rebele in a release usually utilized by rowing coaches for its low-wake design. It become impossible to inform the engine had commenced till we glided faraway from the dock, a silent and smooth experience.

because the GPS measured our speed-over-ground at 20 mph, Rebele persisted speakme, without raising his voice, to illustrate the distinction from a traditional outboard revel in. For boaters gaining access to the water for rowing, fishing or pride, the decreased noise is noticeable both above and below the water.

in addition to the environmental blessings, Rebele says, “the primary factor people reply to is the quietness.”

pick out niches within the boating enterprise already use electric powered engines along with Duffy electric powered pleasure boats, which reach top speed at 6 mph. Trolling vehicles, smaller electric powered outboards are regularly used by anglers as a secondary propulsion supply.

more powerful electric outboards are much less commonplace and not extensively used. Torqeedo, a German manufacturer of electric automobiles and an industry leader, commenced presenting a excessive-powered outboard in 2015, a decade after its founding.

With the launch of natural Outboard, Rebele sees the advent of a platform that pure Watercraft and other boat builders can maintain to broaden. Revealing his tech roots, Rebele compares pure Outboard to an working machine and the engine’s capacity as various as packages in an app store.

Rebele believes each common boaters, consisting of rowing coaches, and less frequent pleasure boaters who choice a higher high-quality boating enjoy, can benefit from natural Outboard. The organization’s target marketplace includes the 2 million U.S. boaters the use of 5 to 50 HP gas outboards.

“We bring a professional level of electrical automobile era to a energy magnificence of boat that has formerly now not had one available.” Rebele said. “We permit humans to have a clean, quiet, convenient manner of sailing.”

pure Watercraft is now accepting pre-orders thru its internet site with a refundable deposit of $500. although the charge is anticipated to begin around $12,000, the agency says on its FAQ, “We aren't yet prepared to announce the rate, but we anticipate it to cost a touch extra than a new traditional outboard. You’ll also need to buy as a minimum one battery %, and a charger. The battery % is predicted to value about $1 in line with watt-hour – a competitive charge point for comparable battery packs.”outboard motor covers

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